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Paid Ads

Paid Ad Campaign Management

Abstract illustration of a pulsing target with a rising arrow, representing paid ad campaigns

Most underperforming small business ad accounts aren't broken because of bad targeting — they're broken because the page the ad sends people to doesn't match what was promised. This service covers the full chain: targeting, creative, and the landing page itself, not just the parts an agency can bill separately for.

What's included

  • Campaign setup — targeting, budget structure, and platform setup on Meta and Google Ads.
  • Ad creative and copy — written and designed to match the offer, not generic templates.
  • Landing page review — checking whether the page the ad sends people to actually matches the promise (this is where most budgets quietly leak).
  • Budget management — ongoing monitoring and reallocation toward what's actually converting.
  • Reporting — clear numbers on cost per result, not just impressions and reach.

Platforms

Meta (Instagram and Facebook) and Google Ads, chosen based on where your specific customers actually are — not run on every platform by default.

How it works

  1. Audit — if you've run ads before, a look at what happened and why.
  2. Setup — campaign structure, targeting, and creative built around one clear offer.
  3. Launch and monitor — active monitoring in the first weeks, not a set-and-forget approach.
  4. Report and adjust — monthly numbers, with changes made based on what they show.
An ad's only job is to get an honest click. If the page after it doesn't keep that promise, no amount of targeting fixes it.
FAQ

What's the minimum ad budget you work with?

There's no fixed minimum, but a focused, well-targeted small budget pointed at a proper landing page will usually outperform a larger budget pointed at a generic page — budget size matters less than setup.

Do you write the ad creative too?

Yes — ad copy and creative direction are part of the service, built around your specific offer rather than reused templates.

Will you fix my landing page if it's hurting performance?

I'll flag it honestly either way. Landing page fixes can be scoped as part of the campaign work or handled separately, depending on how much rebuilding is needed.

Want to know where your current ad budget is actually leaking?

I'll look at your existing setup — targeting, creative, and the landing page it sends people to — and tell you honestly what to fix first.

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